Meet the Team of Professionals
Sofia Young
[Team Member Name] is a skilled professional with extensive experience in [industry/field]. Passionate about [specific aspect of the job or industry], [he/she/they] deliver(s) exceptional results and drive(s) success for our clients.
Head of Marketing
Emma Johnson
[Team Member Name] is a skilled professional with extensive experience in [industry/field]. Passionate about [specific aspect of the job or industry], [he/she/they] deliver(s) exceptional results and drive(s) success for our clients.
Project Manager
Liam Carter
[Team Member Name] is a skilled professional with extensive experience in [industry/field]. Passionate about [specific aspect of the job or industry], [he/she/they] deliver(s) exceptional results and drive(s) success for our clients.
Creative Director
Noah Mitchell
[Team Member Name] is a skilled professional with extensive experience in [industry/field]. Passionate about [specific aspect of the job or industry], [he/she/they] deliver(s) exceptional results and drive(s) success for our clients.
Marketing Specialist
Get Your Nurture to Convert®
Messaging Map Certification
In 30 Days... start delivering the same messaging package we sell to our clients for up to $10,000.
Holiday Bonus
Join by December 31st
$500 off + Extra Bonus
Weekly Group Coaching Calls through all of January to make sure you get everything you need to get certified fast. Use Coupon code: CERTHOLIDAY
Are you a coach who is ready to offer a premium package to your clients or a service provider who wants to finally get paid for the strategy you've been giving away for free?
The Nurture To Convert Certification gives you our entire Messaging Map System that leads to positive customer outcomes, consistent repeatable income, and higher-ticket clients.
We took the complete process we use to help our clients clarify their message, build trust-based brands, and turn strategy sessions into long-term retainers… and we put it in a box with a big bow on top!
Every Script, Template, and AI tool you need to sell and deliver results, all at your fingertips.
Here's whats in the Box 🎁
NTC Messaging Map Certification
Full AI toolkit
Community and Support
Ready to sell package assets
Launch your first paid package within 30 days
Who this is for
This certification is perfect for business coaches, consultants, and service providers who want a proven way to deliver high-value messaging work without guessing, over-giving, or starting from scratch.
Coaches & Consultants
You're ready to elevate your client experience and position yourself as the strategist who helps clients have breakthrough moments about their messaging.
This Certification helps you:
Offer a clear front-end package that naturally leads into your deeper coaching or consulting programs.
Go beyond surface-level ideal client work with a structured, emotional messaging process that builds trust fast.
Deliver tangible results your clients can see and use in their marketing... results that keep you top of mind as their go-to strategist.
Service Providers & Creatives
You already help clients communicate through websites, visuals, and content... now it's time to own the strategy behind it.
This Certification helps you:
Add a Messaging Map package that increases your value and makes every project smoother and more profitable.
Confidently guide clients through the words, tone, and positioning that make design and copy decisions effortless.
Give your clients a professional deliverable that keeps you top of mind for future work.
For Both
No matter what role you play — coach, consultant, or creative — this certification gives you:
A front-end offer you can pitch to past and future clients to create steady, predictable income.
A repeatable process that earns trust, delivers clarity, and opens the door to longer-term projects.
AI-assisted tools that save time while making you look like the most strategic person in the room.
Why This Works
Your client gets a clear, high-value deliverable... Their personalized Messaging Map.
Makes it easy to sell as a clear, specific package that clients instantly understand.
Let's you deliver faster with our AI-powered tools, designed to guide you and your clients through every step.
You deliver clarity and direction to your clients, making you indispensable to their business.
Naturally leads into longer coaching or implementation offers, without pressure or pushiness.
Fits seamlessly into your current business model, either as an upsell, add-on, or standalone package.
When your clients walk away with their map, they'll feel deeply understood, inspired, and ready to hire you again.
This map is that powerful...
🔍 Take a look inside a lesson for free.
🪞 Identity Messaging
Map the emotional overlap between who they are and who you are, so you (and your business) become a non-negotiable in their life.
Inside this pillar, you'll help your clients define:
Emotional Niching – the deeper emotional overlap that creates belonging and loyalty.
Ideal Client Scale – how to identify and focus on their most aligned audience type.
Core Brand Stories – the personal or professional stories that shape their identity and attract connection.
Tone & Vibe – the brand feel, energy, and communication style that naturally fits them.
Identity Foundations – the full picture of who they are as a business or personal brand.
🌿 Nurture Message
Show your audience a shared vision of the future, call out what's broken in your industry, and give them permission to be who they are without judgment.
Inside this pillar, you'll help your clients define:
Permission & Belonging Messages – statements that make their audience feel seen, safe, and understood.
Industry Opinions – what they believe is broken or outdated in their space (and what they stand for instead).
Movement Manifesto – the future they're leading their audience toward, framed as a shared mission.
Core Belief Shifts – how they help clients think differently about themselves, their work, or what's possible.
🧭 Results Messaging
Uncover the path between their frustration and the transformation you know is possible so your audience feels like it was made just for them.
Inside this pillar, you'll help your clients define:
Results Framework – their signature process or methodology for helping clients achieve transformation.
Problem-to-Transformation Path – how they move clients from stuck to successful.
Offer Clarity – what they're calling their transformation or core program.
Desired Outcomes – what their audience truly wants and how their framework delivers it.
⚡️ Conversion Messaging
Know when to inspire, challenge, or invite, because what you say and how you say it matters. The rest of your map is built for trust. This is built to create action.
Inside this pillar, you'll help your clients define:
Objection Handling & Reframes – messaging that reduces resistance and builds trust.
Emotional Normalization – language that validates the reader's experience (the lemon on the paper cut technique).
Call-to-Action Strategy – how to move from connection to conversion with confidence.
Content Translation Tools – how to turn messaging insights into emails, posts, and copy that inspire action.
Together, these four pillars make the NTC Messaging Map one of the most tangible, client-loved deliverables in the online business world. It's a complete system that creates clarity, builds trust, and fuels consistent sales.
What You Get
The Messaging Map System
Our exact, deeper-than-anyone-else process for pulling out:
Identity, Nurture, Results, and Conversion Pillars
Emotional Niching
Ideal Client Scale
Real client language they can actually implement
- Clients often say: "I've never seen anything like this before."
The Custom Certification GPTs
You get access to our private GPTs, built exclusively for certified users. They let you:
Upload transcripts and notes from client calls
Get structured outputs and next-step insights
Create full Messaging Maps you can hand to clients
Reuse those maps to write content, emails, and web copy
The Offer-in-a-Box Assets
You get:
Sales page & pitch doc templates
Email & DM swipe copy to re-engage past clients
Pricing guide and ladder for entry vs. premium packages
Follow-up scripts to transition Messaging Map clients into long-term work
The Delivery Options Playbook
Choose your preferred delivery model:
4-hour VIP Intensive
4-week guided version
Truncated version (for brand-only projects)
Monthly Support Calls
You get 12 dedicated live calls to:
Discuss Implementation
Ask Questions and get Answers
Get feedback
The Private Circle Community
Connect with other Certified Members:
Ask Questions
Generate Leads
Build Partnerships
Stay Connected
Plus These Amazing Bonuses
Get even more value with these powerful tools and resources included in your certification.
Strategic Planning GPT & Process
Learn how to deliver a strategic planning session or package (perfect for year-end or quarterly offers).
Nurture to Convert AI Content Tools
Write client web copy, nurture emails, sales pages, and social content with our AI-powered content suite.
Story Telling Blueprint
Learn the fundamentals of storytelling that you can sell to your clients that will get them on more podcasts, more stages, and more comfortable making content online.
Canva Brand Kit Bonus
Learn how to walk your clients through the process of building out their brand in Canva. Give it away as a freemium or sell it as part of your package.
Princing and Enrollment
Choose the payment option that works best for you
Use Coupon code: CERTHOLIDAY
Best Value
Option 1 - Pay in Full
$3,000
$2,500
One-time payment
Full NTC Certification
All Trainings & Assets
Delivery Options Playbook
12 Monthly Support Calls
Community Support
Bonus: Weekly group calls in January
Flexible Option
Option 2 - Payment Plan
$1020 / month
$875 / Month
3 monthly payments
Full NTC Certification
All Trainings & Assets
Delivery Options Playbook
12 Monthly Support Calls
Community Support
Bonus: Weekly group calls in January
Dana Malstaff. BossMom CEO, Nurture to Convert CEO
Eight years ago, I sketched the first version of Nurture to Convert® on a whiteboard in my living room. Since then, it has generated well over seven figures in sales across all of my businesses. This system has been the most consistently sellable, reliable marketing framework I’ve ever taught!
In a market where connecting on a human scale is more important than ever, this map removes the guesswork and makes both selling and serving dramatically easier.
What excites me most is how quickly it can transform your business and your life!
With this certification, you’ll have everything you need to start delivering results (and generating revenue) within your first 30 days. I can't wait to share this opportunity with you!
How You'll Make Your Money Back Fast
Three proven paths to start earning with your certification immediately
Path 1: Past Clients Revival
Email past clients: "Hey, doing 2026 Messaging Maps, want to refresh before Q1?"
Book 2 - 3.
Deliver via 2 - 4 calls using our GPT's.
Upsell to site refresh / copy / ongoing strategy.
Path 2: Front-End Diagnostic
Lead with the Messaging Map as the first step.
Show them the misalignment in their current site/social.
Apply the cost to the bigger build.
Path 3: Agency/OBM/VA Add-On
Offer it to current retainers as "we need to clean up your messaging before we scale content."
Add $750–$1,500 per client this month.
One Client can pay for this.
Two make it profitable.
After that, it's a cash-positive asset in your business.
Interested but have a few questions?
We get it, you are excited about the certification and what it could mean for your business. It feels aligned but you have a few questions that feel custom to your situation. We want you to feel like getting the NTC Messaging Map Certification is the easiest decision you ever made. So click below and let us know your questions and we will get right back to you with an answer.
Frequently Asked Questions
Of Course We Have an FAQ!
What exactly will I be certified in?
You'll be certified to deliver the Nurture to Convert® Messaging Map — our proprietary four-pillar process that helps clients clarify their message, build emotional trust, and turn clarity into conversions. You'll learn the full method and how to sell and deliver it as a paid package.
Is this the same as the Nurture to Convert AI tool?
Not exactly. We've taken our original Nurture to Convert AI tools and customized them specifically for the certification. They work differently behind the scenes — built to guide you through client delivery, generate Messaging Maps, and provide strategic next-step insights so your output looks amazing and professional every time.
Will I be listed or recognized as a certified provider?
Yes! Promoting you is part of the plan. Certified pros will be featured on the Nurture to Convert® website and referenced as potential hires from the NurtureToConvert.ai platform as well.
How quickly can I sell my first Messaging Map package?
The certification is self-paced. Once you've demonstrated proficiency with the tools and process, you'll be officially certified. Most people are ready to sell within 30–45 days, depending on experience and how much time you can dedicate.
Can I use this with my existing or past clients?
Absolutely. The Messaging Map is the perfect way to re-engage past clients, refresh outdated brand messaging, or add strategic value to existing projects.
How much can I charge for a Messaging Map?
Most certified pros charge between $2,000 and $10,000 depending on delivery style, depth, and experience level. It's designed to be flexible — use it as a front-end offer or premium VIP day.
Can I blend this with my own packages or offers?
Yes. The NTC Messaging Map enhances what you already do. The only rule is that you can't claim to have invented the Nurture to Convert® method itself. Otherwise, integrate freely and make it your own.
Do I need to already have clients to benefit from this?
Nope! You'll leave with a clear, sellable front-end offer you can pitch right away — perfect for building momentum even if you're starting fresh.
Is this for B2B or B2C?
This certification is designed for people who help other people in their businesses — coaches, strategists, designers, marketers, and consultants. If you primarily serve individuals in their personal life or health, check out our NurtureToConvert.ai tool instead — it's built to guide you through your own business messaging.
Do I need to be tech savvy to use the GPT tools?
Not at all. If you can upload notes or type a question, you're good. The AI handles the structure — you bring the insight.
Are the AI tools included forever?
Your first year of GPT access is included. After that, you can renew your access anytime. Your certification itself never expires.
Can I use the tools for my own business too?
Yes — that's one of the bonuses! You'll get full access to NurtureToConvert.ai to coach yourself through your own messaging while learning to deliver the same process for clients.
Will I receive a certificate badge or proof of completion?
Yes! You'll get a digital badge and certificate to display on your website, in proposals, or anywhere you showcase your expertise. You'll also be listed as an official NTC-Certified provider on our website.